Amitava Chattopadhyay is the the L'oreal Chaired Professor in marketing - innovation and Creativity - Professor of marketing at iNSeAD. Prior to joining iNSeAD, he has been a faculty member at the university of British Columbia, Canada and mcGill university, Canada. Professor Chattopadhyay is an expert on Branding. his research has focused primarily on Branding and Communication from the perspective of Consumer information Processing. he also works on issues related to Creativity and improving the New Product Development and marketing process. Professor Chattopadhyay's research has appeared in several journals including the Journal of marketing research, Journal of Consumer research, Journal of marketing, marketing Science, management Science and Long-range Planning. he is on the editorial review boards of the Journal of Consumer Psychology, international Journal of research in marketing, Journal of international Business Studies, Social Science research Network, international Journal of internet marketing and Advertising, and the international Journal of marketing education. he is also on the Advisory Board of the Association for Consumer research. for his research, he has been the recipient of the robert ferber Award.

Professor Chattopadhyay has developed and taught courses on Branding, marketing Strategy, Communication Strategy, Consumer Behaviour, marketing in emerging economies and international marketing for mBA and Ph.D. students. he has taught in executive programs in europe, North America and Asia. he is on the board of directors/advisory boards of several companies and a consultant to several multinational firms. Professor Chattopadhyay holds a Ph.D. from the university of florida, a PGDm from the indian institute of management, Ahmedabad, and a B.Sc. (honours) degree from Jadavpur university, india.

Session 1:
Customer focused Strategies the session would focus on revealing strategies which will help organizations to become more customer oriented and thereby enable them to begin the journey towards becoming a consumer-centric corporation.

Session 2:
An interactive Case Presentation Session in this session, the participants will study the case of ‘Dell online’ by means of group discussions followed by the presentation of the study which will focus on revealing the concept of customer focus as applicable at Dell online.

Session 3:
Becoming Customer Centric this session will address the issues and concerns to be taken into consideration in order to become a customer-centric corporation. This interactive lecture would finally wrap up the Dell case and also extend the discussion to cover what is needed to become a customercentric organization by answering the following questions:
• What is consumer-centricity and what are the key building blocks?
• how do we think about segmenting the market and choosing target consumers?
• how do we position our brand in the target consumer’s mind?
• What is a brand’s role in integrating the organization and fusing it to the customer?
• What are the key organizational characteristics of successful consumer-centric corporations?