Dr. Donald A. Marchand is Professor of Strategy and Information Management at the International Institute for Management Development (IMD) in Lausanne, Switzerland. His special interests include managing information and knowledge to drive superior business performance, internet strategy for established companies; demand/supply chain management and the strategic use and deployment of information systems and technology in companies operating in local, regional and global markets.

Dr. Marchand is also Founder, Chairman and President of enterpriseIQ®, the first global business analytics company offering proven metrics that link superior performance to how effectively a company manages and uses knowledge, information, people and technology. Professor Marchand is an advisor to senior executives of leading service and manufacturing companies in Europe, North America and the Asia Pacific. He was a principal researcher in IMD's seven-year research program 'Manufacturing 2000' , and has directed national studies in information technology management in the federal, state and local governments in the United States. Professor Marchand is the author/co-author of eight books and over 140 articles, book chapters, cases, and reports. He has also served as the senior academic advisor for the Financial Times Series.

Professor Marchand was also Dean and professor of information management at the School of Information Studies at Syracuse University. In his earlier career, he founded and directed the Institute for Information Management, Technology and Policy in the College of Business at the University of South Carolina where he has also taught information systems management in the Master's International Business Program.

He received his PhD and MA at UCLA and his BA at the University of California at Berkeley where he was elected to Phi Beta Kappa. He has also served as Vice President of the Worldwide Chapter and Alliance Development for the Society for Information Management - SIM International - the leading global association for senior executives, academics and consultants in IT management.

Session 1:
The need for business managers to focus on information and IT usage in a business rather than deployment alone. . Case Study

Session 2:
Introduction to the Information Orientation Maturity Framework that can assist business managers in "operationalizing" effective information and IT use by the people in their business. . Case Study

Session 3:
How a company achieves the “right balance” between business flexibility and standardization on a local, regional and global basis. • How can a company evolve the use and deployment of business processes, information resources, IT and people behaviors to effectively expand the scale and scope of their operations with customers, lower the total costs of running the business, and share knowledge about best practices across the globe.• Case Study